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I'm Yakov Trifonov
Based in Xian, China
I'm Yakov Trifonov
Based in Xian, China
I'm Yakov Trifonov
Based in Xian, China
Carefully craft growth strategies, optimize DeFi operations, and build structured processes that help Web3 projects thrive long-term. I’m driven by results, meaningful collaborations, and sustainable growth—not just quick wins.
TVL GROWTH
TVL GROWTH
Revenue Increase
Revenue Increase
Revenue Growth
Revenue Growth
Partners onboarded
Partners onboarded
Experience
Experience
Experience
Growth Lead
DAOLama (Lending Protocol, TON Ecosystem)
2024 - Present
• Boosted TVL by 50% within 3 months by negotiating key liquidity integrations and strategic partnerships in the TON ecosystem. • Increased protocol revenue by 30%, implementing clear KPIs and operational structures. • Significantly raised brand visibility and ecosystem adoption through focused BD activities.
Growth Lead
DAOLama (Lending Protocol, TON Ecosystem)
2024 - Present
• Boosted TVL by 50% within 3 months by negotiating key liquidity integrations and strategic partnerships in the TON ecosystem. • Increased protocol revenue by 30%, implementing clear KPIs and operational structures. • Significantly raised brand visibility and ecosystem adoption through focused BD activities.
Growth Lead
DAOLama (Lending Protocol, TON Ecosystem)
2024 - Present
• Boosted TVL by 50% within 3 months by negotiating key liquidity integrations and strategic partnerships in the TON ecosystem. • Increased protocol revenue by 30%, implementing clear KPIs and operational structures. • Significantly raised brand visibility and ecosystem adoption through focused BD activities.
Growth & Partnerships Manager
Addickted Labs & Cointelegraph Accelerator
2023-2024
• Successfully managed BD & partnership strategy for 5+ accelerator projects, helping secure over $3M in early-stage funding. • Led global influencer marketing initiatives, securing collaborations with 100+ Web3 KOLs, driving substantial community growth. • Generated $75,000+ revenue in TONBubbles ad placements within 2 months, significantly increasing visibility & user adoption.Led global influencer marketing initiatives, securing collaborations with 100+ Web3 KOLs, driving substantial community growth.
Growth & Partnerships Manager
Addickted Labs & Cointelegraph Accelerator
2023-2024
• Successfully managed BD & partnership strategy for 5+ accelerator projects, helping secure over $3M in early-stage funding. • Led global influencer marketing initiatives, securing collaborations with 100+ Web3 KOLs, driving substantial community growth. • Generated $75,000+ revenue in TONBubbles ad placements within 2 months, significantly increasing visibility & user adoption.Led global influencer marketing initiatives, securing collaborations with 100+ Web3 KOLs, driving substantial community growth.
Growth & Partnerships Manager
Addickted Labs & Cointelegraph Accelerator
2023-2024
• Successfully managed BD & partnership strategy for 5+ accelerator projects, helping secure over $3M in early-stage funding. • Led global influencer marketing initiatives, securing collaborations with 100+ Web3 KOLs, driving substantial community growth. • Generated $75,000+ revenue in TONBubbles ad placements within 2 months, significantly increasing visibility & user adoption.Led global influencer marketing initiatives, securing collaborations with 100+ Web3 KOLs, driving substantial community growth.
Influencer Marketing & Producer
Players Influence (Marketing Agency)
2019-2021
• Managed influencer marketing campaigns with top-tier talent from YouTube, TikTok, Instagram, and more. • Delivered high-impact campaigns for major brands including Disney, Danone, Coca Cola, and Clarins. • Handled full-cycle influencer management: from scouting and negotiations to content strategy and execution, consistently achieving targeted campaign KPIs and ROI.
Influencer Marketing & Producer
Players Influence (Marketing Agency)
2019-2021
• Managed influencer marketing campaigns with top-tier talent from YouTube, TikTok, Instagram, and more. • Delivered high-impact campaigns for major brands including Disney, Danone, Coca Cola, and Clarins. • Handled full-cycle influencer management: from scouting and negotiations to content strategy and execution, consistently achieving targeted campaign KPIs and ROI.
Influencer Marketing & Producer
Players Influence (Marketing Agency)
2019-2021
• Managed influencer marketing campaigns with top-tier talent from YouTube, TikTok, Instagram, and more. • Delivered high-impact campaigns for major brands including Disney, Danone, Coca Cola, and Clarins. • Handled full-cycle influencer management: from scouting and negotiations to content strategy and execution, consistently achieving targeted campaign KPIs and ROI.
Projects
Projects
Projects
Education
Education
Education
Bachelor of Business Administration (BBA)
Northwestern Polytechnical University (NPU), Xi’an, China
2020-2024
Focused on strategic business management, international marketing, and economic analysis. Developed core analytical and business development skills, laying the groundwork for Web3 ecosystem growth and strategic partnerships.
Bachelor of Business Administration (BBA)
Northwestern Polytechnical University (NPU), Xi’an, China
2020-2024
Focused on strategic business management, international marketing, and economic analysis. Developed core analytical and business development skills, laying the groundwork for Web3 ecosystem growth and strategic partnerships.
Bachelor of Business Administration (BBA)
Northwestern Polytechnical University (NPU), Xi’an, China
2020-2024
Focused on strategic business management, international marketing, and economic analysis. Developed core analytical and business development skills, laying the groundwork for Web3 ecosystem growth and strategic partnerships.
Additional Training
2020-2022
Completed a comprehensive program focused on designing user-centered digital products, integrating aesthetics and functionality through practical interaction design principles.
Additional Training
2020-2022
Completed a comprehensive program focused on designing user-centered digital products, integrating aesthetics and functionality through practical interaction design principles.
Additional Training
2020-2022
Completed a comprehensive program focused on designing user-centered digital products, integrating aesthetics and functionality through practical interaction design principles.
My Stack
My Stack
My Stack
Pipedrive
Sales Funnel
Pipedrive
Sales Funnel
Pipedrive
Sales Funnel
HubSpot CRM
CRM Pipeline
HubSpot CRM
CRM Pipeline
HubSpot CRM
CRM Pipeline
Dune Analytics
Blockchain Data
Dune Analytics
Blockchain Data
Dune Analytics
Blockchain Data
Notion
Notion
Notion
Notion
Notion
Notion
Asana / Trello
Project Management
Asana / Trello
Project Management
Asana / Trello
Project Management
Defi Lama
Blockchain Data
Defi Lama
Blockchain Data
Defi Lama
Blockchain Data
Contact
Contact
Contact
Let's Get in Touch!
Address
Address
Address